Marvel Star Xochitl Gomez Teams Up With SweeTARTS For TikTok Film Festival
Actress Xochitl Gomez won a legion of fans earlier this year thanks to her role in Doctor Strange in the Multiverse of Madness, which saw her portray beloved Marvel character America Chavez. This fall, Gomez will be teaming up with SweeTARTS for another cinematic showcase — this time, on TikTok. On Thursday, SweeTARTS announced the SweeTARTS Film Fest, which will feature storytellers on the app from across the country. Submissions will be accepted on TikTok from August 12 to September 7 and will include four categories – “Best Expression of ‘Be Both'”, “Best Story Time”, “Best Use of Video Tools” and “Best Colorful Creation”.
Film Fest winners will ultimately be selected by a panel of judges, including Gomez. The winners will be announced by Gomez exclusively on his TikTok account on October 6 at 7 p.m. ET, and each winner will receive a grand prize of $25,000.
“Cinema is my passion, both in front of and now also behind the camera,” Gomez said in a statement. “Storytelling has held a special place in my heart for as long as I can remember, and nothing beats candy and movies. TikTok has made it easier than ever for me and other storytellers to share our video content with the world, and I’m thrilled to partner with SweeTARTS to host an all-new celebration of today’s creators. I look forward to seeing submissions from these multi-talented filmmakers again!”
“Starting with our name and fully captured in our motto ‘Be Both’, SweeTARTS believes powerful results are unleashed when you combine seemingly opposite things, like our unique Sweet and Tart profile,” said Jennifer Brownson, SweeTARTS Sr. Brand Manager at Ferrara, echoed. “The SweeTARTS Film Fest on TikTok celebrates the seemingly contradictory combination of everyday and hard-hitting content, the powerful outcome of which is certainly worthy of its own film festival.”
Gomez’s performance as America Chavez earned praise from many — something that overwhelmed the actress in the best possible way.
“I mean, just seeing the reaction to America and seeing how much people love her and want to see her more is just right, and the fact that people are cosplaying her is pretty crazy,” Gomez said in an interview. for ComicBook.comit is Phase zero podcast.
“I mean in a way, I wasn’t prepared for it because I had no idea what it was going to be or if people were going to like the character,” Gomez continued. “I just hoped that people really liked the character. That was the main thing. But I mean, it’s the consequence of how many people come up to me and tell me that it means so much to them that I’m on screen and that I’m there as their representative and just also that they can see themselves with me on screen, which is so important. And I’m so happy that I can be that for them. And also just the fact that some girls are like, they’re shaking when they see me, they’re like shaking and some of them don’t even want a picture or forget to ask for a picture I want to take a picture? take a picture and they just want to hug me. That’s so sweet. I’m so glad I can be that for young girls, you know?”
Doctor Strange in the Multiverse of Madness is now available on digital, 4K, Blu-ray and DVD.